Jeff Wu

General Manager Guangdong Yixin Imports & Exports
Deputy Secretary-General Guangdong East Chamber of Commerce for Import and Export
Head of Golf Group University of Sydney Guangdong Alumni Association
Jeff Wu portrait

Road map

My route through the years

2014–2018
Undergraduate study

2014–2018 · University of Melbourne

Bachelor of Arts in Media and Communications & Spanish and Latin American Studies.

Academic Life
  • Universitas 21 Scholarship
Graduation at the University of Melbourne
College life
  • Marketing director at Unimelb Cantonese Student Association
Cantonese Student Association
Social life
  • NGO activities for Latin community in Melbourne
  • Diwali lunch with friends — multicultural student community
Diwali lunch with friends
2017
Exchange

2017 · HKU exchange student (Faculty of Social Sciences)

HKU Class of 2017 group photo
HKU exchange program event
2018
Exchange

2018 · Peking University exchange student (Guanghua School of Management)

Peking University Guanghua exchange group photo
Jun 2019
Company milestone

5 Jun 2019 · Guangdong Yixin Imports & Exports founded

Hands-on setup of our first workspace—fitting out tiles, cabling, and the operating base that launched the company.

First office renovation
Oct 2019
Company milestone

Oct 2019 · First outbound shipment

First full container dispatched—supply chain and QC lined up end to end.

First container shipment
2019–2021
Graduate Study

2019 - 2021 University of Sydney

Master of Commerce in Data Analytics & Information systems at the University of Sydney (on-campus and remote studies)

University of Sydney Business School, group at Case Study Lecture Theatre
Sydney Genesis event, University of Sydney Business School
Apr 2020
Company milestone

Apr 2020 · Live commerce & owned-channel expansion

Testing live commerce, community ops, and private-domain routes to widen categories and partnerships.

Live commerce and Sembo Blocks stream
JOYY offices and mascot
Oct 2020
Company milestone

Oct 2020 · 25th Macao International Trade & Investment Fair (MIF)

Joined MIF alongside 2020 PLPEX and MFE at Cotai Expo, expanding cross-border trade and partnership opportunities.

25th Macao International Trade and Investment Fair
2020
Youth Forum

10th China–Australia Youth Leaders Summit

Delegate.

10th China–Australia Youth Leaders Summit
2021
Working experience

2021 · Tsinghua SEM Entrepreneur Accelerator (casual role)

Casual role with Tsinghua SEM’s Entrepreneur Accelerator, supporting innovation projects and startup acceleration, with a focus on innovative medicine development.

Tsinghua SEM Entrepreneur Accelerator
2021
Working experience

2021 · XPeng Motors

User experience data analyst—turning user and product signals into insights for experience and operations, with a focus on improving vehicle after-sales service efficiency and quality.

XPeng Motors team
Mar 2022
Company milestone

Mar 2022 · Relocated HQ to Guangzhou

Moved the company headquarters from Shantou to Guangzhou—closer partners, skyline operations, faster scaling.

Guangzhou office workstation
2022
Working experience

2022 · University of Melbourne

Position: student services consultant based in Shanghai (Study Melbourne center).

Consulted students on academic, career, and life matters. Based in Melbourne’s student development ecosystem at the Shanghai Study Melbourne hub, supporting student success and cross-region collaboration.

2022 University of Melbourne
2022 University of Melbourne campus
2023
Public activities

Guangdong Eastern Chamber of Commerce for Importers & Exporters

1. Represented the Guangdong Eastern Chamber of Commerce for Importers & Exporters on a Guangdong Department of Commerce delegation to Australia for a joint economic conference.

2. Visited Tibet to review Linzhi investment promotion projects.

2023 Australia joint economic conference
2023 Australia exchange
2023 Linzhi Tibet visit 1
2023 Linzhi Tibet visit 2
2023
Public activities

Co-organized: Alumni Together · Guangzhou (Session 6)

Session 6 of “Alumni Together” (hosted by the provincial overseas Chinese youth association, co-hosted by the University of Sydney Guangzhou alumni chapter, 27 Oct · BEEPLUS Guangzhou IFC): theme “First touch of Australian rules culture,” with 60+ returned overseas Chinese youth; served as overseas liaison for the association and as a USYD Guangzhou representative, sharing Australian travel culture and facilitating on-site interaction. Association coverage

2024
Public speaking

2024 · China Digital Economy Innovation Development Conference

Spoke at the China Digital Economy Innovation Development Conference on Digital Transformation Challenges for Traditional Industries in Eastern Guangdong.

China Digital Economy Innovation Development Conference talk
Oct 2024
Company milestone

Oct 2024 · Government-hosted enterprise symposium

Joined an enterprise symposium organized by relevant authorities on regional strategy and firm development.

Enterprise symposium discussion
2024
Social responsibility

2024 · Shantou Development & Reform Bureau hearing

Civic engagement: participated in a Shantou Municipal Development and Reform Bureau public hearing, contributing ideas on road use and public resources issues.

Shantou development and reform hearing
2025
Academic Forum

2025 · Asia-Pacific Marketing Young Scholars Forum · Shantou University

Participated in the Asia-Pacific marketing research forum for young scholars, held at Shantou University.

2025 Asia-Pacific Marketing Young Scholars Forum, Shantou University
2025
Engagement

2025 · Tencent Cloud digital economy base visit

Participated as deputy secretary-general of the eastern Guangdong import & export chamber in the Guangdong Chamber of International Commerce’s 9 December study tour to Tencent Cloud’s Songshan Lake digital economy industrial base. More information

2026
Present & future

2026 · All in AI — aim big, act small

What golf keeps teaching is that strategy, technique, and practice all have to be there—only then can you hit every shot well. That is our philosophy too.

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